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Ahrefs vs SE Ranking: Best Bang For Your Buck In 2023

Ahrefs vs SE Ranking: Best Bang For Your Buck In 2023

When it comes to SEO and digital marketing, a significant part of the process is understanding which tools will best suit your needs to maximize your efforts. Two popular options for SEO analysis and tracking are ahrefs and SE Ranking.

Both offer a variety of features that can be useful when it comes to digital marketing, but which one is better? This article will explore the key differences between Ahrefs and SE Ranking to help you decide which tool is best for your needs.

Who is Ahrefs?

Ahrefs is a comprehensive SEO toolkit that offers a wide range of features for website analysis, keyword research, and rank tracking. It provides powerful insights into competitor strategies and can be used to identify the most effective keywords for your website. Ahrefs also allows users to monitor backlinks, check organic traffic levels, and monitor their website’s ranking on Google.

Related: Best Digital Marketing Strategy for B2B in 2023

Who is SE Ranking?

SE Ranking is an SEO tool that provides users with detailed keyword data and analytics. It offers a wide range of features for website analysis, keyword research, and rank tracking. SE Ranking allows users to track rankings on local search engines, monitor organic traffic levels, and perform competitor analysis. It also has a feature that allows users to compare their website’s performance with their competitors.

Ahrefs vs. SE Ranking

Let’s compare the key features of Ahrefs and SE Ranking. Any questions regarding the two can be directed to


Regarding pricing, Ahrefs is slightly more expensive than SE Ranking. However, Ahrefs offers many features that justify the price difference. SE Ranking has fewer features than Ahrefs and is more affordable for users on a budget.

The pricing model of Ahrefs is simple. The basic plan, which offers access to the full suite of tools, starts at $99 per month. More expensive plans are also available for larger websites or businesses that require more features.

SE Ranking checks are $39.20 monthly for the Essentia; package, $87.20 for the Pro, or $191.20  for the Business. You will save an additional 20% on each package if you pay annually over monthly.

Ease of Use

Regarding usability, both Ahrefs and SE Ranking are relatively user-friendly. Ahrefs has an intuitive interface that allows users to quickly find the information they need, while SE Ranking offers a simple dashboard that provides easy access to critical features. Both tools provide detailed reports and visualizations of website data, making it easier to track progress over time.


In terms of features, Ahrefs offers more comprehensive tools than SE Ranking. Ahrefs provides detailed information on backlinks, organic traffic, and competitor analysis, while SE Ranking focuses primarily on keyword research and rank tracking.

SE Ranking and Ahrefs both provide users with detailed reports that can help track website performance. Ahrefs offers a more in-depth analysis of backlinks, organic traffic, and competitor research; however, SE Ranking provides a more straightforward dashboard that makes it easy to access key features. Additionally, both tools offer visualizations of website data over time to help understand the progress of your campaigns.


When it comes to accuracy, Ahrefs and SE Ranking both provide reliable data. Ahrefs has an extensive database of over 17 billion web pages that is updated regularly, while SE Ranking also offers a comprehensive collection of keyword data. Both tools use sophisticated algorithms to provide accurate results and can be used confidently.

Customer Service

Regarding customer support, both Ahrefs and SE Ranking Ahrefs and SE Ranking offer comprehensive support options. Ahrefs provides users with 24/7 customer service and online tutorials and courses to ensure users get the most out of their tool. SE Ranking also offers a variety of support options, including live chat, email, and phone support.

Bottom Line

Do you want more features and a higher-end dashboard with more options but slightly more complicated, and don’t mind paying a few bucks extra for these benefits? Choose Ahrefs.

Are you looking for a simple yet effective dashboard with minimal features for a lower price when compared to Ahrefs? Choose SE Ranking.

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