Narrow beats broad
A blog about everything is a blog nobody remembers. The ones that grow pick a subject small enough that a reader can tell what the next post will be about.
Narrow is also easier to write: when the topic is defined, ideas arrive from the questions readers already ask instead of from a blank page.
A rhythm you can keep in a bad week
One post a week for a year beats five posts a week for a month. Consistency is what builds the habit on both sides — yours and the reader’s.
Pick the frequency you can keep when work is busy, then treat it as the floor rather than the target.
Write the post someone is searching for
The posts that keep earning traffic answer a question with a clear beginning and end: how something works, what it costs, what to do first.
Diary entries and opinion pieces have their place, but they rarely bring new readers a year later.
Structure does most of the work
Short paragraphs, honest subheadings and one idea per section. Most readers scan before they read, and structure is what makes scanning possible.
If a section cannot be summarised in its own heading, it is usually two sections.
Measure two things, not twenty
Which posts bring visitors, and which of those visitors do something afterwards — subscribe, reply, click through.
Check monthly, change one thing at a time, and give it long enough to tell you something.
